June 30 - 7, 2018


Our Sponsors

Check out who sponsors the National Cherry Festival here.

See Our Sponsors

About The Sponsorship Program

Experiential marketing builds customer relationships for the long term

The National Cherry Festival (NCF) sponsorship team works closely with sponsors to create a customized program based on each partner’s objectives. Sponsors seek out the National Cherry Festival to reach more than 500,000 Festival patrons. In addition, the over 2,000 Ambassadors, Event Directors and Corporate Team and Community Share volunteers who plan and produce the National Cherry Festival represent a total community-wide commitment and a loyal affinity group, eager to advocate for the brands that invest in the Cherry Festival’s very effective experiential marketing platform. 

Benefits Of Being A Sponsor of the National Cherry Festival 

  • Over 500,000 on-site visitors over an eight (8) day periodTurn-key, demographically specific event sponsorship programs
  • Media and Public Relations opportunities, including radio and television interviews
  • Grass-roots community involvement at its best with the region’s nearly 90-year old signature event
  • Direct access to consumers through on-site displays, product distribution and sampling
  • Tailored cross-promotional, activation and leveraging opportunities
  • Grocers' cooperative marketing campaign with up to fifteen regional stores
  • On-site signage and banners
  • Editorial mention and advertisement in Festival "Official Program" -- distribution 50,000
  • Client and vendor hosting opportunities
  • Company staff participation opportunities
  • Attachment to National Cherry Festival website and social media assets



Audience Demographic/ Lifestyle Makeup:

Estimated annual attendance around 500,000. Direct and indirect economic impact is estimated at about $30 million annually.

National Cherry Festival 2014 Visitor Survey Results Indicate:

  • Average age was 43
  • 66% were female
  • Most were married/partner with children at home (38%), single no/children (21%) or married/partner with no children at home (20%)
  • Average household income was $90,868
  • Respondents average attending three (3) Festivals a year
  • 16% attended the National Cherry Festival for the first time, whereas over half of respondents had attended multiple times
  • Those who were not from the area averaged 5 nights staying in the Traverse City area
  • Most (90%) respondents would absolutely (67%) or likely (23%) attend, and recommend the National Cherry Festival again.

Customized sponsor partnerships may focus on:

  • Launching a new brand or increasing brand awareness
  • Kicking off new marketing initiatives
  • Growing consumer loyalty by helping to create an emotional connection between sponsor brands and Festival guests
  • Developing unique leveraging and activation ideas designed to spark calls to action
  • Ties to extensive social networking and affinity groups (i.e. 50,000 Facebook fans; 2,000 volunteers)
  • Media and PR exposure / opportunities
  • Client and VIP entertainment / hosting
  • On-site product sampling

Contact Us To Learn More

Let's Start the Conversation

In initial discussions about your company’s objectives, the sponsorship team will assess the best fit for placement across a number of National Cherry Festival event and programming choices.

The direct and indirect economic impact of the National Cherry Festival on the region is estimated at about $30 million annually. We hope you'll consider joining the National Cherry Festival's sponsor family. We're confident that the sponsorship platform we are providing will encourage customer loyalty and demonstrate your relevance to consumers. Besides, it just might bring out the kid in you that you've probably missed for a long time!

To learn more about sponsorship opportunities for the National Cherry Festival, please contact Alex Zelinski, Director of Corporate Partnerships at 231-883-6692 azelinski@cherryfestival.org.