June 30 - 7, 2018

Mission & Vision

Mission Statement

To celebrate and promote cherries, community involvement and the Grand Traverse region.


NCF Motto: Generations of Fun!


Vision Statement

The National Cherry Festival will

  • Be recognized worldwide as a premier community celebration

  • Be respected as a vital civic organization that provides significant economic benefits throughout the Northern Michigan region and beyond

  • Create a diversified portfolio of quality events and programs that is financially sustainable.


Core Values

  • Strive for excellence in everything we do

  • Respect the history and heritage of both the Grand Traverse region and the Cherry Industry

  • Practice teamwork with passion

  • Build open and honest relationships

  • Pursue growth and learning

  • Promote volunteerism and community support

  • Demonstrate environmentally sound practices

  • Embrace and deliver change

  • Communicate clear and consistent information




Non Profit Information